About
Every product needs a wave of market excitement to attract customers. This 15 section Making Your Wave Workbook and Micro-video Series guides entrepreneurs to transform their companies into customer magnets. From clarifying their product’s perceived value to proving their performance and building a community anchored in trust, it is designed to connect companies with the market niche they seek to grow. 15 three-minute videos provide insights and inspiration to answer the questions in the workbook. Companies will learn to translate their vision into growth with a roadmap to become unignorable in the market.